Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers.
With this monstrous expansion in internet shopping, the competition between organizations is quite high. Numerous brands are recruiting digital marketing companies as they are young and equipped with present-day advertising patterns.
But while there has been a shift toward online strategies, let’s not forget that digital marketing and the shift toward it are nothing new. The shift has already been taking place, but has been accelerated. And some of the strategies are gaining popularity not because they’re fresh on the scene. Rather, they’ve been around a while but their efficacy as a channel for reaching potential customers has skyrocketed in this stay-at-home, virtual age.
That being said, to flourish in this period of capricious market changes, entrepreneurs and marketers must consider both the new and the tried and true digital marketing strategies to remain competitive in 2021. In this post, we’re going to cover digital marketing trends of 2021 broken into three groups:
>The very newThe like newThe tried and true
Read on to see what we mean!
2021 digital marketing trends: very new
Let’s first take a look at the newer tactics in digital marketing to help you stay at the forefront.
1. In-email purchases and super-sophisticated targeting
Yes, email marketing has been around for ages, but it has always involved adding links to the body of the email which direct readers to blog post, product page, or landing page. Now, according to Tom Klein, Vice President of Marketing at MailChimp, Subscribers will be able to make purchases right inside a marketing campaign, without ever leaving their inboxes. Campaigns will offer more of an app-like experience, too, with embedded video and other interactivity.”
MailChimp already has a plan in action where their users have access to more data, allowing them to do super-sophisticated targeting, based on a person’s purchase history, Google search, most visited websites, and most-used apps, customer service interactions, and much more.
By: Guest Author
Title: 2021 Digital Marketing Trends: The New vs the Tried and True
Sourced From: www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
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