HOW DO YOU DO SEO FOR A WEBSITE?
The first item I have on the list because it’s only going to be four tips, is to map out your content strategy from topics to keywords. What are you going after what themes are you trying to create on your website.?
If you don’t know what keywords and content ideas to go after you’re going to be spinning your wheels to the last thing you want to do is create content on stuff that isn’t working. And you can use tools like Buzz Sumo, SEM RUSH. Even Uber suggest to all brain cells because they all show you what topics are popular and what’s not on your competitors.
And this is great because now you have a rule of thumb of oh this stuff over here works, and this stuff doesn’t. You don’t want to waste your time and your resources creating content that’s not popular and no one cares about. The second thing you need to do is create a whitelist of your backlink opportunities, take all your competitor URLs and put them into backlinks.
This will show you every single person.
This is important because if you don’t have a link list. You’re not going to know who to head back to, you know, when you’re doing this, you don’t want to just take a list of all your competitors and put them into a tool like backing through an href.
You want to go and find the most relevant content that’s related to yours and see what links to their content, and then hit those people to link to yours, because you have a better piece of content that’s more relevant more up to date and more thorough.
The third thing on your checklist needs to be accessibility. It’s your safe mobile compatible. Does it load pass. Are you deleting all the unnecessary WordPress plugins that you don’t need all these things impacts your overall search traffic rankings is important, without a fast site, you’re not going to get rankings speed is part of Google’s algorithm.
You want to make sure your site loads as fast as possible, not just on a desktop, but also on mobile, then you can use tools like Google Page Speed to figure out how fast your site loads. The fourth thing on your list needs to be your content distribution strategy from our even a push out the content on social media.
Typically what I do is I take my content, I put it out on all my social profiles at the same time. In addition to that, I also put it out on things like Instagram Live stories, and I also do that on Facebook and do live stories is a good way to get people to engage in on Instagram I’ll get people to swipe up so that way they can go directly to my blog post.
Another thing I do with my content distribution is I email people out, that I link to and ask them to share my content. It’s a simple way to get more social shares and more traffic. And the last thing I do with my content distribution is I send out an email blasts, and a push notification every time I release a new blog post, one of the most effective strategies.
If you don’t have an email list, start using tools like hello bar and MailChimp, you don’t have a push notification list, use tools like subscribers and push group.